Aileen Mae Aquino
About Aileen Mae Aquino
Aileen Mae Aquino serves as the Associate Director of Demand Generation at Shopmonkey, where she leads marketing strategies to enhance brand awareness and revenue. With over eight years of experience in marketing and communications, she has held various roles at notable companies including Microsoft and Talking Rain Beverage Company.
Work at Shopmonkey
Aileen Mae Aquino currently serves as the Associate Director of Demand Generation at Shopmonkey, a cloud-based software platform designed for auto repair shops. In this role, she leads the demand generation strategy and execution, focusing on enhancing brand awareness and driving business revenue goals. Prior to this position, she worked as the Senior Paid Media Marketing Manager at Shopmonkey from 2021 to 2023, where she specialized in data-driven and customer-centric paid media campaigns across various channels.
Previous Experience in Marketing and Communications
Aileen has over eight years of experience in marketing and communications, particularly within the B2B SaaS and technology sectors. She held multiple roles prior to joining Shopmonkey, including Marketing Manager and Brand Strategist at Talking Rain Beverage Company from 2018 to 2021. Additionally, she worked at Microsoft as a Senior SEM Insights Analyst and Project Manager from 2016 to 2018. Aileen's earlier career included positions at Edelman as a Social Media Community Manager and Account Executive, and various internships in public relations and marketing.
Educational Background
Aileen studied Strategic Communications at Seattle University, where she earned a Bachelor of Arts degree. She also completed a rigorous online course on business strategy and innovation at NYU Stern School of Business, receiving the title of Prof G Certified Strategist. Her foundational education includes studies at the Academy of Our Lady of Guam.
Internship Experience
Aileen's early career includes several internships that provided her with a diverse range of experiences in marketing and public relations. She interned at Visit Seattle, Evado PR, and Barokas Public Relations in 2013, gaining valuable insights into the industry. Additionally, she worked as a Marketing Communications Intern at KCTS Television in 2012 and as a Digital Media Intern at Assembly Media, Inc in 2014.
Specialization in Paid Media Campaigns
Aileen specializes in developing and executing data-driven and customer-centric paid media campaigns across multiple platforms, including Google, Bing, Facebook, LinkedIn, YouTube, and Reddit. Her expertise in leveraging paid media is aimed at amplifying the value proposition and brand awareness of Shopmonkey, contributing to the company's overall marketing strategy.