Betty Sheu
About Betty Sheu
Betty Sheu is a Product Marketing Manager with extensive experience in developing go-to-market strategies for cloud-based platforms. She has held various marketing roles at notable companies, including Odeko, DIRECTV, and T-Mobile, and currently works at Shopmonkey, focusing on sales enablement and product launch.
Current Role at Shopmonkey
Betty Sheu serves as the Product Marketing Manager at Shopmonkey, a position she has held since 2023. In this role, she focuses on developing marketing strategies that enhance the company's product offerings. Her responsibilities include sales enablement and overseeing product launches, ensuring that the marketing initiatives align with the company's objectives.
Previous Experience at Odeko
Before joining Shopmonkey, Betty worked at Odeko as a Senior Product Marketing Manager for four months in 2022. In this role, she contributed to the development of marketing strategies that supported the company's growth in the market. Her experience at Odeko further solidified her expertise in product marketing.
Education and Expertise
Betty Sheu holds a Master of Business Administration (M.B.A.) from UCLA Anderson School of Management, where she studied Marketing and Product Management from 2016 to 2018. She also earned a Bachelor of Business Administration (B.B.A.) in Marketing and Supply Chain Management from the University of Wisconsin-Madison between 2007 and 2012. Additionally, she achieved certification from the Product Marketing Alliance in 2022, enhancing her skills in go-to-market strategies for cloud-based platforms.
Career Background
Betty's career includes diverse roles in product marketing and analysis across various companies. She worked as a Lead Product Marketing Manager at DIRECTV from 2018 to 2021, and as a Senior Product Marketing Specialist at Sundae from 2021 to 2022. Her earlier experience includes positions at T-Mobile, Kohl's Department Stores, Callaway Golf, Kimberly-Clark, and Rockwell Automation, where she developed a strong foundation in marketing and product management.
Specialization in Marketing Techniques
Betty specializes in connecting customers with solutions that address everyday problems, particularly in the auto repair industry. She is experienced in both inbound and outbound marketing techniques, which allows her to effectively engage with target audiences and drive product awareness.