Geoffrey Lin
About Geoffrey Lin
Geoffrey Lin is a Senior Director of Revenue Operations with extensive experience in strategic operations and analytics within high-growth SaaS startups. He currently works at Shopmonkey and has previously held positions at Pavilion, Sony Pictures Entertainment, and ServiceTitan.
Current Role at Shopmonkey
Geoffrey Lin serves as the Senior Director of Revenue Operations at Shopmonkey, a position he has held since 2024. In this role, he focuses on optimizing revenue strategies and enhancing operational efficiency within the organization. His responsibilities include providing visibility and advisory on revenue performance, which involves collaboration across marketing, sales, and customer success teams.
Previous Experience in Revenue Operations
Prior to his current role, Geoffrey Lin worked at Shopmonkey as the Director of Revenue Operations from 2021 to 2024. His experience also includes significant positions at ServiceTitan, where he held various roles, including Manager of Revenue Operations (Growth Engineering) and Sr. Manager of Revenue Operations (New Markets). He has a background in revenue operations from his tenure at Sony Pictures Entertainment, where he served as a Sr. Data Analyst and Manager of Revenue Operations & Pricing Yield Management.
Educational Background
Geoffrey Lin holds a Master of Business Administration (MBA) from USC Marshall School of Business, where he also achieved a Graduate Certificate in Business Analytics. He completed his undergraduate studies at UC Irvine, earning a Bachelor of Science (BS) in Mechanical Engineering. His educational background supports his expertise in analytics and strategic operations.
Specialization and Expertise
Geoffrey Lin specializes in providing visibility and advisory on revenue performance across various teams, including marketing, sales, and customer success. He has over a decade of experience in strategic operations, particularly in high-growth SaaS startups. His work is characterized by launching strategic initiatives that stimulate growth and foster cross-functional alignment.
Professional Principles
Geoffrey Lin is guided by principles of humble grit, continuous growth, and integrity in his professional endeavors. These principles shape his approach to leadership and operational strategy, contributing to his effectiveness in driving revenue operations and fostering team collaboration.