Mark Davis
About Mark Davis
Mark Davis is the Director of Demand Generation at Shopmonkey, with extensive experience in digital marketing and search optimization across various companies. He has held leadership roles at organizations such as Betsson Group, Automation Anywhere, and VRBO HomeAway, and possesses a strong background in implementing marketing strategies and team development.
Work at Shopmonkey
Mark Davis currently serves as the Director of Demand Generation at Shopmonkey, a position he has held since 2022. He operates remotely from Chicago, Illinois. In this role, he focuses on developing and executing demand generation strategies to drive customer acquisition and engagement.
Previous Experience in Marketing
Prior to his current role, Mark Davis held several significant positions in the marketing field. He worked at Betsson Group as the Global Head of Search Marketing from 2015 to 2017, where he was based in London, UK, and Malta. He also served as the Director of SEO at Photobox from 2017 to 2019 in London, and as the Global Director of Organic & Site Optimization at Automation Anywhere from 2019 to 2021 in Chicago, Illinois. His experience includes leadership roles at VRBO HomeAway and eBay, contributing to his extensive marketing background.
Education and Expertise
Mark Davis earned a Bachelor of Science (B.S.) degree from the University of California, Davis, where he studied Toxicology and Analytical Chemistry. He specializes in implementing Account-Based Marketing (ABM) and Account-Based Experience (ABX) solutions within marketing strategies. His expertise extends to full-funnel optimization, enhancing marketing effectiveness across various channels.
Background in Team Development
Mark Davis has a strong background in recruiting and mentoring teams in both high-growth and turnaround business environments. He has demonstrated the ability to build consensus across organizational levels, which has been essential in driving marketing innovation throughout his career.
Career Timeline
Mark Davis's career spans over two decades in various marketing roles. He began as a Global Search Program Manager at Cisco from 2001 to 2006, followed by a position as Senior Manager of Organic Growth at eBay from 2006 to 2008. He then took on the role of Senior Product Manager at eBay for a brief period in 2008. His tenure at VRBO HomeAway lasted from 2009 to 2014, after which he transitioned to Betsson Group, Photobox, and Automation Anywhere before joining Shopmonkey.