Samantha Ordoñez
About Samantha Ordoñez
Samantha Ordoñez serves as the Senior Lifecycle Marketing Manager at Shopmonkey, where she leads email marketing initiatives and collaborates with various teams to enhance campaign effectiveness. With extensive experience in digital marketing and project management, she has held several key positions in the industry, including roles at Alfred Music and Personify Corp.
Work at Shopmonkey
Samantha Ordoñez serves as the Senior Lifecycle Marketing Manager at Shopmonkey, a position she has held since 2021. In this role, she oversees the entire email deployment process, ensuring that campaigns are effectively managed from creative trafficking to implementation and optimization. She collaborates closely with cross-functional stakeholders, including Design, Brand, Product, and Legal teams, to ensure that email campaigns are designed and approved according to company standards.
Previous Experience in Marketing
Prior to her current role, Samantha Ordoñez accumulated extensive experience in marketing across various organizations. She worked at Personify Corp as Senior Manager of Digital Engagement from 2018 to 2021. Earlier, she held positions at Alfred Music, where she was Manager of Distributed Brands and Marketing & Public Relations Supervisor. Additionally, she served as an Interactive Marketing Specialist at Vinesse and as an Automotive Trade Show Marketing Coordinator at W.T. Glasgow Inc.
Education and Expertise
Samantha Ordoñez earned a Bachelor of Arts degree in Music with a Business Emphasis from Valparaiso University, completing her studies from 2002 to 2006. Her educational background supports her expertise in email marketing, where she has demonstrated proficiency in A/B testing to enhance key metrics such as open rates, click rates, and conversion rates. She is also skilled in ensuring email deliverability and monitoring campaign performance.
Project Management Skills
Samantha Ordoñez exhibits strong project management and organizational skills in her roles. She leads projects from conception to completion, ensuring that all aspects of the marketing campaigns are executed efficiently. Her responsibilities include managing outside vendors to ensure compliance with coding requirements and timely delivery of email campaigns.
Early Career Development
Samantha Ordoñez began her career with foundational roles that contributed to her marketing expertise. She worked as an Administrative Intern at NAMM in 2006 and later took on the role of Email and Online Marketing Manager at Camping World and Good Sam for a brief period in 2010. These early experiences laid the groundwork for her subsequent positions in marketing and digital engagement.