John Bruce
About John Bruce
John Bruce is an Ecommerce Commercial Manager at Walker's Shortbread Ltd., where he has worked since 2023. He has extensive experience in ecommerce and marketing, having held various roles in organizations such as Celtic Football Club and British Waterways.
Current Role at Walker's Shortbread
John Bruce serves as the Ecommerce Commercial Manager at Walker's Shortbread Ltd., a position he has held since 2023. In this role, he focuses on enhancing the company's online presence and driving ecommerce initiatives. His responsibilities include overseeing digital marketing strategies and optimizing the online shopping experience for customers.
Previous Experience in Ecommerce Management
Before joining Walker's Shortbread, John Bruce worked as the Ecommerce Manager at Celtic Football Club from 2016 to 2021. During his five years there, he managed the club's online retail operations, contributing to the growth of their ecommerce platform. His prior roles include positions at Professional Beauty Systems and Golden Charter Ltd., where he further developed his expertise in ecommerce and digital marketing.
Educational Background in Marketing
John Bruce studied at the University of Strathclyde from 2002 to 2006, where he earned a degree with a 2:1 in Marketing and Human Resource Management. Additionally, he completed a program at Strathclyde Business School in 2020, focusing on Ecommerce ScaleUp. This educational foundation supports his extensive knowledge in marketing strategies and ecommerce practices.
Expertise in Digital Marketing and Analytics
John Bruce has a strong background in digital marketing, particularly in user experience (UX) and conversion rate optimization (CRO) within the retail and ecommerce sectors. He demonstrates a passion for analytics and data-driven decision-making, which informs his approach to campaign management and strategic planning. His skills extend to website development, search engine optimization (SEO), and pay-per-click (PPC) campaigns.
Diverse Professional Experience
John Bruce has accumulated extensive experience across both public and private sectors. His career includes roles in marketing and communications at British Waterways and RBS Mentor Services Ltd. This diverse background has equipped him with a comprehensive understanding of various brands and their marketing needs.