Michael M.
About Michael M.
Michael M. is a Digital Manager at Walker's Shortbread Ltd. in Aberlour, Scotland, with over a decade of experience in digital marketing, specializing in customer relationships and commercial success.
Work at Shortbread
Michael M. has been serving as the Digital Manager at Walker's Shortbread Ltd. since 2017. In this role, he focuses on digital marketing strategies to enhance the company's online presence and customer engagement. His responsibilities include overseeing digital campaigns, managing website content, and implementing SEO practices to drive traffic and improve conversion rates. Michael's tenure at Walker's Shortbread has contributed to the company's digital transformation efforts in Aberlour, Scotland.
Education and Expertise
Michael M. has a diverse educational background in business and digital marketing. He studied at Meldrum Academy from 2004 to 2009, followed by a Higher National Certificate in Business Administration and IT at North East Scotland College from 2009 to 2011. He furthered his education at Polaris Learning Ltd, where he achieved an SVQ in Business & Administration and the Institute of Leadership & Management Train the Trainer Award. In 2019, he completed a Leadership & Management Programme at UHI Moray and a Diploma in Digital Marketing from SQA in 2020.
Background
Michael M. began his career as a Marketing Officer at Polaris Learning Ltd, where he worked for six years from 2011 to 2017. His experience in this role laid the foundation for his expertise in digital marketing and customer relationship management. Michael's work has consistently focused on both D2C and B2B marketing strategies, allowing him to develop a comprehensive understanding of the digital landscape and consumer behavior.
Achievements
Throughout his career, Michael M. has accumulated over a decade of experience in digital marketing. He has developed a comprehensive skill set that includes data lead generation, search engine optimization, content writing, website development, and email marketing. His proficiency in creative design marketing, photography, and basic video editing further enhances his ability to create engaging digital content that drives commercial success.