Sarah Macaulay
About Sarah Macaulay
Sarah Macaulay is the Head of Marketing at Walker's Shortbread Ltd. and has extensive experience in marketing and business strategy, having held various leadership roles in notable companies such as William Grant & Sons and Beam Suntory.
Current Role at Walker's Shortbread
Sarah Macaulay serves as the Head of Marketing at Walker's Shortbread Ltd. since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the brand's presence in the market. Her experience in the food industry and marketing allows her to contribute effectively to the company's growth and brand positioning.
Previous Experience in Marketing and Business Strategy
Prior to her current position, Sarah Macaulay held several key roles in marketing and business strategy. She worked at William Grant & Sons in various capacities, including Global Marketing Manager and Business Strategy & Development Manager. Her tenure at Beam Suntory as International Marketing Director further solidified her expertise in global marketing strategies.
Educational Background and Qualifications
Sarah Macaulay has a robust educational background. She earned an MBA from the University of Strathclyde, where she specialized in Luxury Brand Management, Entrepreneurship, and Family Business. Additionally, she holds a B.Sc. (Hons) in Geography from the University of Glasgow and a PG Dip in Ecological Design from Robert Gordon University.
Board Membership at Spirit of Speyside Whisky Festival
Since 2022, Sarah Macaulay has served as a Board Director for the Spirit of Speyside Whisky Festival Ltd. In this capacity, she supports the festival's development and growth ambitions, leveraging her marketing expertise to enhance the festival's profile and reach.
Early Career and Contract Roles
Sarah Macaulay began her career in marketing and business analysis with roles at ACNielsen and Kimberly-Clark. She worked as a Retail Executive and later as a Market Research Analyst. These early experiences provided her with a foundation in market research and analysis, which she built upon in her subsequent roles.