Jake Garza
About Jake Garza
Jake Garza serves as the Head of Demand Generation at Shortcut, where he has implemented comprehensive Account-Based Marketing strategies. He has a diverse background in sales and marketing, having held various roles at companies such as Dropbox, Axcient, and AffiniPay.
Current Role at Shortcut
Jake Garza serves as the Head of Demand Generation at Shortcut, a position he has held since 2023. In this role, he has implemented a comprehensive Account-Based Marketing (ABM) strategy in collaboration with the sales team. He has also led the evaluation and successful implementation of an ABM platform, enhancing the company's marketing efforts. His responsibilities include developing and executing lifecycle marketing strategies to drive demand generation.
Previous Experience in Demand Generation
Prior to his current role, Jake Garza worked as a Senior Acquisition Marketing Manager at Shortcut from 2021 to 2023. His experience also includes a position as a Paid Media Specialist at AffiniPay from 2019 to 2021. Throughout his career, he has specialized in leveraging platforms like 6sense for ABM strategies, contributing to effective marketing campaigns and initiatives.
Sales Experience
Jake Garza has extensive sales experience, having worked in various roles across multiple companies. He was a Core Account Executive at Dropbox for 7 months in 2017 and served as a Territory Sales Executive at Axcient from 2015 to 2016. Additionally, he held positions as an Account Executive at Personify Corp and as an Account Manager at (un)Common Logic, both in the Austin, Texas Area.
Educational Background
Jake Garza studied at Yale University, where he earned a Bachelor's degree in Economics from 2005 to 2009. This educational background has provided him with a strong foundation in analytical thinking and economic principles, which he applies in his professional roles.
Technical Skills and Tools
Jake Garza possesses expertise in utilizing various data analysis and reporting tools, including Google Analytics, Looker, and Glean. His proficiency in these tools supports his demand generation efforts and enhances his ability to make data-driven decisions in marketing strategies.