Laura Masyk
About Laura Masyk
Laura Masyk is a Brand Manager with extensive experience in marketing and communications, having held various roles in organizations such as Edmonton Economic Development Corporation and Startup Edmonton. She has a strong educational background in marketing, having studied at institutions like NAIT and The University of Lethbridge.
Current Role at Showbie
Laura Masyk serves as the Brand Manager at Showbie, a position she has held since 2021. In this role, she is responsible for developing and implementing brand strategies that enhance the company's presence in the education technology sector. Her work focuses on aligning marketing initiatives with the overall brand vision and ensuring consistency across all communications.
Previous Experience at Edmonton Economic Development Corporation
Laura Masyk worked at Edmonton Economic Development Corporation in various capacities. She served as the Marketing & Campaign Manager for Innovate Edmonton from 2018 to 2020, where she managed marketing strategies to promote innovation in the region. Prior to that, she was the Community Activation Program Manager for Urban Economy from 2017 to 2018, focusing on community engagement initiatives.
Experience at Startup Edmonton
From 2020 to 2021, Laura Masyk held the position of Strategic Marketing Manager at Startup Edmonton. In this role, she developed marketing strategies aimed at supporting local startups and fostering entrepreneurial growth within the community. Her efforts contributed to enhancing the visibility and impact of Startup Edmonton's programs.
Educational Background in Marketing
Laura Masyk has a solid educational foundation in marketing. She studied at the Northern Alberta Institute of Technology (NAIT), where she earned a diploma in Marketing with a focus on Advertising & Promotions from 2007 to 2009. She furthered her education at The University of Lethbridge, obtaining a degree in Marketing and Management from 2009 to 2011. Additionally, she achieved the Communications and Advertising Accredited Professional (CAAP) designation from the Institute of Communication Agencies between 2014 and 2015.
Career Progression in Marketing and Communications
Laura Masyk has built a diverse career in marketing and communications. She began her career at NEWAD as an Assistant in Sales and Administration from 2008 to 2009 and later worked as a Promotional Representative until 2010. She gained further experience as an Account Coordinator at Calder Bateman Communications from 2012 to 2015 and as a Senior Public Relations Coordinator at Daytona Homes Master Builder from 2015 to 2016. Her role as Senior Digital Account Manager at Top Draw Inc lasted from 2016 to 2017, contributing to her extensive background in digital marketing.