Tony Valcarcel
About Tony Valcarcel
Tony Valcarcel serves as the Head of Marketing at SHRAPNEL, bringing extensive experience in digital marketing and consumer experience optimization. He has held prominent roles at companies such as Amazon, Leafly, and Electronic Arts, specializing in business intelligence tools and data analysis.
Work at SHRAPNEL
Tony Valcarcel currently serves as the Head of Marketing at SHRAPNEL, a position he has held since 2022. His role involves overseeing marketing strategies and initiatives aimed at enhancing the company's presence in the gaming sector. He has been instrumental in driving marketing efforts that align with the company's objectives.
Previous Experience in Digital Marketing
Tony Valcarcel has extensive experience in digital marketing, having previously worked as the Digital Marketing Director at Leafly from 2019 to 2020. He also held the position of Digital Marketing Director at Convoy Inc from 2020 to 2022. His roles involved developing and implementing marketing strategies that improved consumer engagement and brand visibility.
Experience at Amazon
Tony Valcarcel worked at Amazon in various marketing roles from 2011 to 2019. His positions included Senior Product Marketing Manager for Twitch Prime, Senior Marketing Manager for Amazon Appstore Loyalty and Rewards, and Senior Marketing Manager for Amazon Game Studios. His tenure at Amazon provided him with a strong foundation in product marketing and consumer experience optimization.
Education and Expertise
Tony Valcarcel studied at the University of South Florida, where he earned a Bachelor of Science in Marketing from 2003 to 2007. He possesses expertise in implementing enterprise business intelligence tools, consumer experience optimization, and survey writing and analysis. His skills also include qualified and quantified data analysis, email deliverability, and privacy.
Background in Gaming and Marketing
Tony Valcarcel has a background in gaming and marketing, having worked as Head of Gaming at 1Kin Ltd. from 2022 to 2023 and as Senior Product Manager for Live Services Marketing at Electronic Arts from 2015 to 2016. His experience in the gaming industry complements his marketing expertise, allowing him to effectively engage with diverse audiences.