Kevin Lieberum
About Kevin Lieberum
Kevin Lieberum is a Sr. Product Marketing Manager with extensive experience in the automotive industry, having worked at Ford Motor Company and General Motors. He currently works at Sibros, where he focuses on product branding, market research, and customer engagement.
Current Role at Sibros
Kevin Lieberum serves as the Sr. Product Marketing Manager at Sibros since 2022. In this role, he focuses on developing customer personas to enhance product branding and create targeted marketing content. He leads message house workstreams to identify target customers and address their pain points. Lieberum also executes sales enablement activities aimed at driving product adoption among key prospects.
Previous Experience at Ford Motor Company
Kevin Lieberum held multiple positions at Ford Motor Company. He worked as the Global Advanced Product Marketing Manager for Super Duty from 2018 to 2020. Prior to that, he served as the Product Marketing Manager for Ford Pro Commercial Trucks from 2020 to 2022. He also held roles as a Systems Engineer for Electric Power Assisted Steering and as a Program Management Analyst in 2016. His tenure at Ford included responsibilities in competitive intelligence and market research.
Experience at General Motors
Lieberum worked at General Motors as a Sr. Financial Analyst from 2014 to 2015 and as a Financial Analyst from 2013 to 2014. In these roles, he contributed to financial planning and analysis, providing insights that supported strategic decision-making within the organization.
Educational Background
Kevin Lieberum earned a Bachelor’s Degree in Mechanical Engineering with a Motorsports Emphasis from the University of North Carolina at Charlotte, studying from 2005 to 2008. He later obtained a Master of Business Administration (M.B.A.) from Washington University in St. Louis - Olin Business School, completing his studies from 2011 to 2013.
Early Career and Additional Roles
Before his roles in the automotive industry, Lieberum worked as an Assistant Manager at Victory Lane Indoor Karting from 2005 to 2009. He also gained engineering experience at Curtiss-Wright Corporation from 2010 to 2011. His early career provided him with a diverse skill set that he has applied throughout his subsequent positions.