Arwen Heredia
About Arwen Heredia
Arwen Heredia is a Content Marketing Lead with extensive experience in content marketing and editorial roles across various companies. She has worked at Sift, Prezi, and Cengage Learning, and holds a B.A. in Journalism and Theater from San Francisco State University.
Current Role at Sift
Arwen Heredia serves as the Content Marketing Lead at Sift, a position she has held since 2024. In this role, she is responsible for overseeing content marketing strategies and initiatives within the company. Her work focuses on enhancing brand visibility and engagement through targeted content efforts. Arwen operates in a hybrid work environment based in the San Francisco Bay Area.
Previous Experience at Sift
Prior to her current role, Arwen worked at Sift as the Principal Content Marketing Manager from 2022 to 2024. During her tenure, she contributed to the development and execution of content marketing strategies that aligned with the company's objectives. Before that, she held the position of Senior Content Marketing Manager at Sift from 2019 to 2022, where she played a key role in shaping the content direction for the organization.
Career Background in Content Marketing
Arwen Heredia has extensive experience in content marketing, having worked in various capacities across multiple organizations. She was the Senior Content Marketing Manager at Prezi from 2017 to 2019, where she focused on driving content initiatives. Additionally, she held several editorial roles at Cengage Learning, including Associate Editor and Assistant Editor, from 2008 to 2013. Her career also includes a position as Senior Editor, Content Marketing at Healthline Media from 2016 to 2017.
Educational Background
Arwen studied at San Francisco State University, where she earned a Bachelor of Arts degree in Journalism. Her studies spanned from 2002 to 2008. Additionally, she pursued a Bachelor of Arts degree in Theater during the same period at the same university. This diverse educational background has contributed to her skills in content creation and communication.