Brian Pesin
About Brian Pesin
Brian Pesin is the Director of Integrated Campaigns and Programs at Sift, specializing in multi-channel campaign strategies and account-based marketing. He has a diverse background in demand generation and marketing management across various companies, including Diligent Corporation and Contactually.
Work at Sift
Brian Pesin currently holds the position of Director, Integrated Campaigns and Programs at Sift. He has been with the company since 2023, working in San Francisco, California. In this role, he focuses on integrating multi-channel campaign strategies with account-based marketing to drive pipeline and revenue growth.
Education and Expertise
Brian studied at Stanford University from 2008 to 2012, earning a Bachelor of Arts degree in Science, Technology & Society. He also attended Universitat Pompeu Fabra in 2010 for a brief period. His expertise includes integrating multi-channel campaign strategies and proficiency in basic HTML and CSS, which supports his marketing and content creation efforts.
Background
Brian has a diverse professional background in marketing and demand generation. He has worked in various roles, including Demand Generation Manager at Diligent Corporation and Senior Marketing Manager at Sandboxx. His experience spans multiple companies in the Washington D.C. Metro Area and California, where he has developed skills in event management and social media advertising.
Previous Positions
Brian has held several marketing positions prior to his current role at Sift. He served as Director of Demand Generation at Arkose Labs, Senior Marketing Manager at Sandboxx, and Marketing Manager at Contactually. His career includes significant roles at Event Farm and Diligent Corporation, contributing to his extensive experience in demand generation and marketing management.
Skills and Proficiencies
Brian possesses a range of skills relevant to marketing and demand generation. He is experienced in using HubSpot for marketing automation and inbound marketing strategies. Additionally, he has expertise in both online and in-person event management, which supports strategic partnerships and lead generation campaigns.