Casey Mapp
About Casey Mapp
Casey Mapp is a Senior Manager of Marketing Operations and Analytics at Sift, with a strong background in marketing roles at companies like Billtrust and RealPage. Mapp has a Bachelor's degree in Business Administration from The University of Texas and specializes in leveraging data and technology to enhance revenue growth and customer success.
Current Role at Sift
Casey Mapp serves as the Senior Manager of Marketing Operations and Analytics at Sift since 2023. In this role, Mapp focuses on optimizing marketing processes and leveraging analytics to enhance operational efficiency. The position involves collaborating with cross-functional teams to drive data-driven strategies that support Sift's business objectives.
Previous Experience in Marketing Operations
Prior to joining Sift, Casey Mapp held several key positions in marketing operations. Mapp worked at Billtrust as Senior Manager of Marketing Operations from 2019 to 2023, where responsibilities included developing custom Salesforce solutions and building self-service dashboards for performance tracking. Mapp also contributed to the marketing technology infrastructure by overhauling the legacy Marketo instance.
Career Timeline and Roles
Casey Mapp's career includes significant roles at various organizations. Mapp began as a Marketing Specialist at AVO Training Institute, Inc. from 2007 to 2012, followed by a position as Marketing Programs Manager at Megger from 2012 to 2014. Mapp then joined RealPage, Inc., serving as Marketing Automation Strategist and later as Sr. Manager of Marketing Automation & Analytics from 2014 to 2019.
Education and Academic Background
Casey Mapp studied at The University of Texas, earning a Bachelor of Business Administration with a focus on Marketing. This educational background provided a foundation for Mapp's career in marketing operations and analytics, spanning over a decade from 2001 to 2011.
Contributions to Revenue Growth and Strategy
Throughout the career, Casey Mapp has demonstrated a commitment to leveraging data and technology to drive revenue growth and enhance customer success. At Billtrust, Mapp provided analysis to inform budgeting and planning, contributing to strategic financial decisions that supported the organization's objectives.