Isabel Gonzales Guerrand
About Isabel Gonzales Guerrand
Isabel Gonzales Guerrand is a Senior Director of Field Enablement in Global Sales and Revenue Operations at Sift, with extensive experience in marketing and communications across various technology companies. She has held significant roles at IBM, Cisco, and Cloudera, specializing in multimedia content production and enterprise software marketing.
Current Role at Sift
Isabel Gonzales Guerrand serves as the Senior Director of Field Enablement within Global Sales & Revenue Operations at Sift. She has held this position since 2023 and operates in a hybrid environment based in the San Francisco Bay Area. In this role, she focuses on enhancing the effectiveness of sales teams through strategic enablement initiatives.
Previous Experience at IBM
Isabel has extensive experience at IBM, where she held multiple roles over several years. She worked as a Sales Strategy and Programs Executive in Information Management and Big Data from 2007 to 2009 in Madrid and South West Europe. Additionally, she served as Sr. Manager of Marketing for Master Data Management from 2004 to 2007, and later as Business Performance Analytics & Marketing Operations Program Director from 2009 to 2011, and as Information Management Sr. Marketing Program Director from 2011 to 2013, all based in San Jose, California.
Education and Expertise
Isabel holds a Bachelor of Arts in Spanish Literature from UC Santa Barbara and has studied Spanish Language and Literature at Universidad Complutense de Madrid. She also earned an MBA in Marketing from San Francisco State University, Lam Family College of Business. Since 2020, she has been pursuing studies in Business/Corporate Communications at Stanford Continuing Studies. Her educational background supports her extensive expertise in areas such as Big Data, Data Management, Cloud, Analytics, and SaaS.
Career at Cloudera
Isabel worked at Cloudera from 2021 to 2023 as the Director of Global Revenue Enablement & Sales Team Communication. Prior to this, she served as Field Communication, Field Executive Communication, & Enablement Senior Manager from 2018 to 2021. Her roles at Cloudera involved developing strategies to enhance communication and enablement for sales teams, contributing to the company's overall revenue growth.
Marketing and Communication Skills
Isabel possesses a proven track record in marketing enterprise software solutions to international markets. She specializes in designing and producing multimedia enablement content that engages diverse audiences across multiple geographies. Her holistic approach to communication emphasizes audience empathy and strategic clarity, utilizing various communication channels to achieve marketing objectives.