Jane Hayes
About Jane Hayes
Jane Hayes is a Senior Marketing Manager at Sift with over a decade of experience in B2B SaaS marketing. She holds a BSc in Government from University College Cork and an MSc in Marketing from Technological University Dublin.
Work at Sift
Jane Hayes has been serving as the Senior Marketing Manager at Sift since 2021. In this role, she focuses on developing and executing marketing strategies that enhance customer engagement and drive brand loyalty. Her experience in B2B SaaS marketing supports her efforts in aligning marketing initiatives with sales objectives. Hayes' work at Sift builds on her extensive background in demand generation and customer marketing.
Education and Expertise
Jane Hayes holds a BSc in Government from University College Cork, where she studied Political Economy, Global Governance, Dynamics of State Politics, Consumer Behaviour, and Economics from 2006 to 2011. She furthered her education with an MSc in Marketing from Technological University Dublin, focusing on Online Marketing, Business to Business Marketing, International Marketing, and Marketing Communications from 2011 to 2012. Her academic background complements her decade-long experience in B2B SaaS marketing.
Background
Prior to her current role at Sift, Jane Hayes accumulated significant experience in marketing at Marketo, where she held various positions from 2012 to 2018, including Sr. Marketing Coordinator and Marketing Manager. She also worked at Dropbox as a Field Marketing Manager from 2018 to 2021. Earlier in her career, she completed a legislative internship with the Commonwealth of Massachusetts in 2009, which provided her with insights into governmental processes.
Achievements
Throughout her career, Jane Hayes has demonstrated a proven track record in driving multitactic lead generation and customer advocacy initiatives. Her measurable results in customer engagement have been recognized in her roles at Marketo and Dropbox. Hayes has successfully aligned marketing strategies with sales efforts, contributing to customer growth and brand loyalty across various organizations.