Kelly Liu
About Kelly Liu
Kelly Liu serves as the VP of Demand Generation at Sift, where she has been instrumental in launching a global Account-Based Experience. With extensive experience in demand generation and marketing across various organizations, she has a proven track record in building high-performance teams and developing effective marketing strategies.
Work at Sift
Kelly Liu serves as the Vice President of Demand Generation at Sift, a role she has held since 2023. In this position, she has been instrumental in architecting and launching a global Account-Based Experience (ABX) that serves as a key go-to-market engine for the company. Liu is responsible for creating scalable Account-Based Marketing (ABM) programs, orchestrating execution based on Ideal Customer Profile (ICP) definitions and persona profiles. She leads the development of various funnel models, including lead-based, account-based, or hybrid models, along with accompanying analytic packages.
Previous Experience
Prior to her current role at Sift, Kelly Liu worked at Arkose Labs as the Vice President of Growth from 2022 to 2023. She also held the position of Senior Director, Global Demand Center at Menlo Security Inc. from 2019 to 2022. Earlier in her career, Liu served as Director of Demand Generation at Arctic Wolf from 2016 to 2019 and as Senior Manager, Channel Marketing & Demand Generation at Ruckus Networks from 2013 to 2016. Her extensive background includes various marketing roles at Seagate Technology, Proxim Wireless, and ASI Corporation.
Education and Expertise
Kelly Liu earned her MBA in Marketing, Strategy, and Finance from the University of Rochester - Simon Business School, studying from 2000 to 2002. She also holds a Bachelor's degree in International Business English from Nankai University, where she studied from 1992 to 1996. Liu has expertise in managing a comprehensive MarTech stack, utilizing tools such as SFDC, Marketo, Zoominfo, 6Sense, and Salesloft. She is recognized for her ability to translate data into actionable business insights and recommendations.
Board Membership
Since 2020, Kelly Liu has been a member of the Board of Advisors for Marketing at Secuvant, contributing her expertise in marketing strategies and demand generation. This role allows her to leverage her extensive experience in the field to provide guidance and insights to the organization.
Team Building and Leadership
Kelly Liu has a strong track record in building and mentoring high-performance teams across various marketing disciplines, including global campaign management, field marketing, customer marketing, and partner marketing. Her leadership skills have been pivotal in driving successful marketing initiatives and fostering collaboration within her teams.