Lex Torres
About Lex Torres
Lex Torres is the Director of Brand Marketing at Sift, with a background in digital strategy and brand management in the fintech sector. He has over five years of experience directing marketing efforts for major financial institutions and has previously held positions at Capco, BioCatch, and Outseer.
Current Role at Sift
Lex Torres serves as the Director of Brand Marketing at Sift, a position he has held since 2023. In this role, he is responsible for overseeing brand marketing strategies and initiatives. His focus includes enhancing brand visibility and aligning marketing efforts with the company's objectives.
Previous Experience at BioCatch
Prior to his current role, Lex Torres worked at BioCatch as the Director of Brand Marketing from 2019 to 2021. He directed content and digital strategy for major financial institutions, leading a brand refresh that emphasized visual design and relevant content. His efforts contributed to the company's positioning in the fintech space.
Career at Capco
Lex Torres spent a significant portion of his career at Capco, where he held multiple roles from 2014 to 2019. He began as a Digital Associate and later transitioned to a Digital Consultant and Senior Design Consultant. During his time there, he focused on digital strategies and design for financial services, contributing to various projects in Manhattan.
Education and Expertise
Lex Torres earned a Bachelor of Science degree in Advertising Communications with a concentration in Film and Television Production from St. John's University, completing his studies from 2009 to 2013. His educational background supports his expertise in brand marketing and content strategy.
Role at Outseer
Before joining Sift, Lex Torres served as the Marketing Director for Branding and Content at Outseer from 2021 to 2023. In this remote role, he focused on developing marketing strategies that enhanced the company's brand presence and engagement within the industry.