Liz Kao

Liz Kao

Principal Product Manager, Account Takeover (Ato) @ Sift

About Liz Kao

Liz Kao is a Principal Product Manager at Sift, specializing in Account Takeover. With a background in product management at companies like Twitter and Zendesk, she has a strong focus on optimizing operations and enhancing customer-facing tools.

Current Role at Sift

Liz Kao currently serves as the Principal Product Manager for Account Takeover (ATO) at Sift. She has held this position since 2024, contributing to the company's efforts in enhancing security and user experience. Prior to this role, she was a Senior Product Manager at Sift, focusing on Console Experience & Insights from 2020 to 2023. Her work involves overseeing product development and strategy, ensuring that Sift's offerings meet the evolving needs of clients.

Previous Experience in Product Management

Before joining Sift, Liz Kao held various positions in product management across several companies. She worked at Twitter as a Senior Product Manager from 2015 to 2018, where she contributed to product development in the San Francisco Bay Area. Additionally, she served as Head of Products at Full Circle Insights for one year and was a Principal Product Manager at RollWorks, a division of NextRoll, Inc., for ten months. Her experience spans multiple aspects of product management, including operations optimization and user engagement.

Education and Expertise

Liz Kao holds an MBA from Stanford University Graduate School of Business and a BS in Business from the University of California, Berkeley. Her educational background provides a strong foundation for her work in product management. She frequently mentors early-career product management peers, sharing her expertise and guiding them in their professional development.

Achievements in Product Development

Liz has successfully launched new product offerings at two startups, each addressing significant revenue opportunities. She played a key role in launching a product's first-ever home page, which centralized key performance indicators. Her initiatives have led to measurable improvements, including a 42% increase in top report views through native drilldown functionality and a 47% increase in engagement with a ticketing system following a comprehensive redesign.

Authorship and Contributions

In addition to her product management roles, Liz Kao has authored a book for the 'Dummies' series. This work focuses on simplifying complex topics, making them accessible to a broader audience. Her contributions to the field extend beyond product management, demonstrating her commitment to education and knowledge sharing.

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