Prabhavathi (Prabha) Matta
About Prabhavathi (Prabha) Matta
Prabhavathi (Prabha) Matta is a Product Lead at Sift Platform, specializing in combating online fraud through machine learning and behavioral analytics. With over 13 years of experience in product management and a strong educational background, she has held key positions at various tech companies including SquareTrade, HouseCanary, and Twitter.
Current Role at Sift
Prabhavathi Matta serves as the Product Lead for the Sift Platform, a position she has held since 2024. In this role, she leads the development of a cloud-based solution that employs machine learning and behavioral analytics to address online fraud and improve user experience. Her responsibilities include overseeing product strategy, collaborating with cross-functional teams, and driving the platform's initiatives from ideation to launch.
Previous Experience at SquareTrade
Before joining Sift, Prabhavathi Matta worked at SquareTrade as a Senior Product Manager for the Consumer Applications Platform from 2020 to 2022. In this capacity, she managed product development and strategy, focusing on enhancing consumer applications and ensuring alignment with user needs and market trends.
Education and Expertise
Prabhavathi Matta holds a Master's degree in Information Management and Systems from the University of California, Berkeley. She also completed a Program in Product Strategy at Northwestern University's Kellogg School of Management. Additionally, she possesses a product management certificate and is skilled in product analytics, information architecture, user flows, and stakeholder analysis.
Career Background
Prabhavathi Matta has over 13 years of experience in product management, product analytics, and engineering. Her career includes roles at various companies, such as HouseCanary, where she was a Product Manager for the Enterprise Client Platform from 2017 to 2020, and Slack, where she focused on Product Analytics/Insights from 2016 to 2017. She also has experience in software engineering and data science from her time at Twitter.
Professional Skills and Certifications
Prabhavathi Matta is a certified scrum master and a continuous interviewing practitioner. She is proficient in agile methodologies, user-centered design, and continuous experimentation. Her expertise includes leading virtual teams in distributed environments, demonstrating her ability to manage complex programs effectively.