Grayson Gilbert
About Grayson Gilbert
Grayson Gilbert is a Marketing Specialist with experience in media relations and content development. He has a background in strategic communications and has held various roles in marketing and public relations since his college years.
Current Role at Sifted
Grayson Gilbert currently serves as a Marketing Specialist at Sifted, a B2B Supply Chain SaaS company, since 2022. In this role, he coordinates and prepares company speakers for media interviews and other speaking engagements. He collaborates with the creative team on content development, which includes social media, advertising, and online resources such as long-form content, blogs, and customer stories. His responsibilities also encompass supporting the creative development of campaign assets by providing guidance on formats and best practices, focusing on both paid and earned media efforts.
Experience at Sifted
Grayson Gilbert previously worked at Sifted as a Media Relations Intern in 2021 for three months. During this internship, he gained experience in media relations and contributed to the company's communication strategies. His time at Sifted laid the foundation for his current role, enhancing his skills in marketing and media engagement.
Educational Background
Grayson Gilbert studied at Kansas State University, where he earned a Bachelor of Science in Strategic Communications from 2018 to 2021. His education provided him with a strong foundation in communication principles and practices, which he applies in his marketing career.
Previous Work Experience
Before his current position, Grayson Gilbert worked at SEG Media Collective, LLC as a Social Media Intern from 2019 to 2021 for two years. He also held the role of Account Manager (Part Time) at the same company in 2021 for nine months. Additionally, he served as a Communications Intern at K-State Athletics from 2019 to 2021 for two years. These roles contributed to his expertise in media relations and social media management.
Leadership Experience
During his time at Kansas State University, Grayson Gilbert served as President of the Public Relations Student Society of America (PRSSA) chapter. This leadership role allowed him to develop skills in team management and strategic communication, further enhancing his qualifications in the field of marketing.