Luis Colon Rivera, Pcm
About Luis Colon Rivera, Pcm
Luis Colon Rivera is a Senior Manager of Marketing Operations at Sifted, where he has worked since 2022. He has a diverse background in marketing roles across various companies and holds an MBA in International Marketing.
Work at Sifted
Luis Colon Rivera has been employed at Sifted since 2022, initially serving as the Marketing Operations Manager. In 2024, he advanced to the position of Senior Manager Marketing Operations. His role involves overseeing marketing operations in a remote capacity, where he focuses on enhancing operational efficiency and effectiveness within the marketing team.
Previous Experience
Prior to his current role, Luis worked at Alterno Agency from 2014 to 2017 as a Community Manager. He also held positions at MAU Workforce Solutions as a B2B Marketing and Communications Specialist from 2018 to 2019 and as a B2B Marketing Operations Specialist from 2019 to 2022. His experience includes a brief tenure as a Customer Support Representative at TaxSlayer, LLC in 2017. Additionally, he worked as a Social Media & Marketing Manager at Soles4Souls from 2014 to 2015 and completed an internship at Alterno Agency in 2013.
Education and Expertise
Luis holds a Master of Business Administration (M.B.A.) in International Marketing from Universidad del Sagrado Corazón, which he completed from 2014 to 2017. He also earned a B.A.S. in Communication from the same institution, studying from 2009 to 2014. In 2020, he completed a Digital Marketing PRO certification course at the Digital Marketing Institute. His expertise is further demonstrated by his certification in Salesforce's Marketing Cloud Account Engagement.
Skills and Specializations
Luis possesses skills in using Adobe's creative tools, including Illustrator, Photoshop, InDesign, and Premiere, which he applies in content creation and social media management. He specializes in integrating people, data, technology, and operations to improve marketing efficiency. His proven track record includes transforming potential leads into loyal customers through effective lead generation strategies.
Teaching Experience
In addition to his marketing roles, Luis served as a Professor of Digital Marketing at Universidad del Sagrado Corazón in 2016. His teaching experience adds to his qualifications in the field of marketing, allowing him to share his knowledge and expertise with students.