Daniel Kleiner

Daniel Kleiner

Senior Manager, Digital Marketing @ SIG

About Daniel Kleiner

Daniel Kleiner is a Senior Manager of Digital Marketing at Bluetooth SIG, where he focuses on KPI development and mobile marketing strategies. With over 15 years of experience in digital marketing, he has held various roles in the industry, demonstrating expertise in content marketing, social media marketing, and digital advertising.

Work at Bluetooth SIG

Daniel Kleiner has been serving as the Senior Manager of Digital Marketing at Bluetooth SIG since 2022. In this role, he focuses on key performance indicator (KPI) development and mobile marketing strategies. Prior to this position, he held various roles within Bluetooth SIG, including Senior Marketing Program Manager, Digital, from 2020 to 2022, and Digital Marketing Manager from 2016 to 2019. His tenure at Bluetooth SIG spans over six years, during which he has contributed to the development and execution of digital marketing strategies.

Education and Expertise

Daniel Kleiner earned a Bachelor of Fine Arts (BFA) degree in New Media from Arizona State University. His educational background complements his extensive experience in digital marketing, where he specializes in content marketing, social media marketing, and digital advertising. He possesses technical skills in HTML and CSS, which enhance his capabilities in managing digital marketing strategies and social program management.

Background in Digital Marketing

Daniel Kleiner has over 15 years of experience in digital marketing across various industries. He has worked in multiple roles that have allowed him to develop expertise in partnership and business development. His previous positions include Digital Marketing Manager at Destination DC from 2009 to 2012 and Senior Manager, Digital Marketing & Website Operations at the same organization from 2012 to 2016. He also held roles at WTOP Radio, where he was involved in interactive advertising sales and digital marketing management.

Technical Skills and Tools

Daniel Kleiner is proficient in using various digital marketing tools and platforms. He has experience with Marketo for email marketing and search engine marketing/search engine optimization (SEM/SEO) management. Additionally, he is skilled in open-source website development and content management systems, including WordPress, Drupal, and Sitecore. His technical skills support his ability to translate business and marketing goals into actionable digital marketing plans.

Professional Experience Overview

Throughout his career, Daniel Kleiner has held several key positions that have shaped his expertise in digital marketing. He worked at WTOP Radio as Digital Marketing Manager from 2006 to 2009 and as Interactive Advertising Sales from 2003 to 2006. His role as an instructor in Destination Marketing at George Washington University in 2015 further highlights his commitment to sharing knowledge in the field. His diverse experience across different organizations has equipped him with a broad understanding of digital marketing strategies.

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