Iftikhar Anees
About Iftikhar Anees
Iftikhar Anees is the Principal Technical Marketing Manager at Bluetooth SIG, with a background in product marketing at major companies like Google, Sony, and Roku. He has extensive experience in managing product launches across various technology sectors and possesses strong technical knowledge in wireless communication technologies.
Work at Bluetooth SIG
Iftikhar Anees serves as the Principal Technical Marketing Manager at Bluetooth SIG, a position he has held since 2022. In this role, he focuses on technical marketing strategies and initiatives related to Bluetooth technology. His responsibilities include managing complex projects and fostering vendor partnerships across various countries, enhancing the organization's outreach and effectiveness in the wireless communication sector.
Previous Experience at Google
Before joining Bluetooth SIG, Iftikhar Anees worked at Google as a Product Marketing Manager for Google Nest from 2020 to 2022. During his tenure in Mountain View, California, he specialized in developing product messaging and creating marketing and sales collateral. His role involved global travel to promote company products and represent Google at major industry shows and conferences.
Career at Sony Electronics
Iftikhar Anees held the position of Product Marketing Manager at Sony Electronics from 2015 to 2016. He was responsible for marketing initiatives related to the Sony SmartWear Watch, Xperia Tablet, and mobile accessories. His work contributed to the brand's visibility and product positioning in the competitive electronics market.
Educational Background in Engineering
Iftikhar Anees earned a Bachelor of Science (BS) degree in Electrical and Electronics Engineering from California State University, Los Angeles. His educational journey spanned from 1984 to 1987, providing him with a solid foundation in engineering principles that support his career in technical marketing and product management.
Extensive Product Marketing Experience
Iftikhar Anees has a diverse background in product marketing, with experience spanning over two decades. He has worked in various roles at companies such as Fujitsu Computer Systems and TP-Link Research America Corp. His expertise includes managing and launching products in categories like smart home IoT, wearables, and mobile computing, demonstrating his adaptability and breadth of knowledge in the technology sector.