Kayla Myrhow
About Kayla Myrhow
Kayla Myrhow is a Senior Product Marketing Manager with extensive experience in product marketing and customer experience optimization. She has held various roles at notable companies including Apple, Parallels, and Bluetooth SIG, and possesses certifications in digital psychology, project management, and Apple product support.
Current Role at Bluetooth SIG
Kayla Myrhow serves as the Senior Product Marketing Manager at Bluetooth SIG, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance the visibility and adoption of Bluetooth technology. Her responsibilities include market analysis, product positioning, and collaboration with cross-functional teams to drive product success in the marketplace.
Previous Experience in Product Marketing
Prior to her current role, Kayla Myrhow worked as the Director of SEO at Hard Refresh from 2021 to 2022. She also held the position of Product Marketing Manager at WatchGuard Technologies for one year. Her experience includes a significant tenure at Parallels as Audience Marketing Manager from 2015 to 2020, where she contributed to audience engagement and marketing strategies.
Education and Certifications
Kayla Myrhow studied Sociology and Psychology at the University of Washington. She holds multiple certifications, including digital psychology and neuroscience, UX creation and optimization, and project management tools such as Atlassian and Asana. Additionally, she is certified as an Apple Product Professional and in macOS/iOS/hardware support, indicating her technical proficiency.
Focus on Customer Experience and DEI
Kayla Myrhow emphasizes enhancing customer experience and conversion rate optimization through her expertise in digital psychology and neuroscience. She is also committed to promoting diversity, equity, and inclusion (DEI) within the workplace, contributing to the development of an inclusive culture that fosters equity among employees.
Extensive Content Creation Experience
Kayla Myrhow has published over 1,000,000 words in copywriting, showcasing her extensive experience in content creation. This background supports her roles in marketing and product management, where effective communication and engaging content are critical for success.