Jim Sluck
About Jim Sluck
Jim Sluck serves as the Vice President of Dry Eye Marketing at Sight Sciences, Inc., where he has worked since 2019. He has extensive experience in marketing within the medical field, having held various leadership roles at Alcon and Takeda.
Work at Sight Sciences
Jim Sluck has served as Vice President of Dry Eye Marketing at Sight Sciences, Inc. since 2019. His role is based in Fort Worth, Texas, and Menlo Park, California. In this position, he has been instrumental in leading marketing initiatives for the TearCare® System, a medical device designed for the treatment of dry eye. Sluck's responsibilities include market segmentation and the application of quantitative market research to inform marketing strategies.
Previous Experience in Marketing
Prior to his current role, Jim Sluck held various positions at Alcon, a Novartis company. He served as Director of Marketing for U.S. Specialty Contact Lenses from 2014 to 2016 and as Head of U.S. Pharmaceutical Marketing from 2011 to 2014. His tenure at Alcon also included roles such as Director of U.S. Marketing for Acute Disease Pharmaceuticals and Global Director of Allergy Marketing. Sluck's extensive experience in marketing spans nearly two decades within the company.
Education and Expertise
Jim Sluck earned a Bachelor of Science degree from the University of Pittsburgh, where he studied Psychology, English, and Marketing from 1984 to 1988. He furthered his education by obtaining a Certificate in Finance for Non-Financial Managers from New York University in 2013. His educational background supports his expertise in marketing and management within the healthcare and medical device sectors.
Leadership and Contributions
Jim Sluck played a significant role in the successful Medtech IPO of 2021, contributing as an editor on the S1 for the IPO readiness team. He founded a marketing preceptorship program at Alcon to prepare sales representatives for future marketing roles. Additionally, he has engaged in advocacy management, ensuring proficiency in key opinion leader messaging and healthcare provider advocacy.
Media and Marketing Campaigns
Sluck has experience in directing marketing campaigns, having shot three direct-to-consumer television commercials in locations such as Los Angeles, Buenos Aires, and Cape Town. His work in media reflects his ability to create impactful marketing strategies that resonate with diverse audiences.