Rigo Magaña
About Rigo Magaña
Rigo Magaña serves as the Senior Director of Marketing at Sight Sciences, bringing extensive experience in marketing from previous roles at Innovar Marketing, Iridex, Cordis, and others. He specializes in product launches and has a strong background in both digital and traditional marketing channels.
Current Role at Sight Sciences
Rigo Magaña serves as the Senior Director of Marketing at Sight Sciences, a position he has held since 2022. In this role, he operates in a hybrid work environment based in Menlo Park, California. His responsibilities include overseeing marketing strategies and initiatives that align with the company's goals. He specializes in product launches and coordinates cross-functional teams to effectively bring new products to market.
Previous Experience in Marketing
Prior to his current role, Rigo Magaña held several significant positions in the marketing field. He was the Director of Global Marketing for Glaucoma and Retina at Iridex from 2017 to 2022. Before that, he served as the Marketing Communications Manager at Cordis from 2012 to 2017. His earlier roles include Marketing Manager at Silicon Valley Education Foundation and API Global, where he developed foundational marketing skills.
Education and Expertise
Rigo Magaña holds a Master of Business Administration (M.B.A.) from Santa Clara University Leavey School of Business, where he studied Marketing from 2016 to 2019. He also earned a Bachelor of Science in International Business from San Jose State University between 2004 and 2007. His educational background supports his expertise in both digital and traditional marketing channels, including SEO, social media, and email marketing.
Skills in Marketing and Event Planning
Rigo possesses a diverse skill set that enhances his marketing capabilities. He specializes in coordinating large-scale events and tradeshows, which promote brand visibility. Additionally, he has skills in graphic and web design, allowing him to incorporate visual elements into marketing campaigns. His experience in agency management further enables him to oversee external partnerships effectively.
Founding Innovar Marketing
Rigo Magaña founded Innovar Marketing, where he served as President from 2010 to 2012. This role allowed him to establish a marketing agency focused on delivering innovative solutions. His experience in this position contributed to his understanding of the marketing landscape and equipped him with valuable insights into agency operations.