Fernando Cassani
About Fernando Cassani
Fernando Cassani is a graphic designer with extensive experience in branding and visual communication. He has worked for various organizations, including Sightsavers and Delivery Zone, and has a strong educational background in graphic design and marketing.
Work at Sightsavers
Fernando Cassani has been employed as a Graphic Designer at Sightsavers since 2019. His role involves creating visual content that aligns with the organization's mission to eliminate avoidable blindness and promote equal opportunities for people with disabilities. Cassani's work contributes to the development of impactful marketing materials and campaigns that enhance Sightsavers' outreach and engagement efforts.
Education and Expertise
Fernando Cassani studied Graphic Design at the Instituto de Diseño de Caracas from 1995 to 2000, earning a degree in the field. He furthered his education with a Basic Digital Marketing Course from the Interactive Advertising Bureau in 2015. Additionally, he completed a Branding Innovation Workshop at Universidad Monteávila in 2011, and an Oratory and Rhetoric Course at Fundación Liderazgo y Visión in 2003. His educational background equips him with a strong foundation in design principles and marketing strategies.
Background
Fernando Cassani has extensive experience in graphic design and branding, having worked in various roles across different countries. His career began in Caracas, Venezuela, where he held positions such as Brand Coordinator and Senior Art Director at Cinex and Evenpro. He later served as Branding Director at Delivery Zone in Panamá. Cassani has collaborated with a diverse range of clients, including start-ups and major corporations, which has enriched his professional perspective.
Achievements
Throughout his career, Fernando Cassani has demonstrated a commitment to detail and meeting deadlines in graphic design projects. He has successfully collaborated with clients, team members, and external suppliers to achieve project goals. His focus on creating innovative visual messages has helped clients enhance their brand presence in a competitive digital landscape. Cassani's ability to adapt to various industries, including film distribution and technology, showcases his versatility as a designer.