Kate Mc Coy
About Kate Mc Coy
Kate McCoy serves as the Head of Content and Stories at Sightsavers, where she has worked since 2016, holding various roles including Content Strategist and Social Media Manager. With prior experience at iCrossing UK and Dare, she has developed a strong background in content strategy and social media management.
Work at Sightsavers
Kate McCoy has been a key member of Sightsavers since 2013, initially serving as Social Media Manager. In this role, she developed and implemented social media strategies to enhance the organization's online presence. In 2016, she transitioned to the position of Content Strategist, where she focused on creating compelling content that aligns with Sightsavers' mission. In 2021, she advanced to the role of Head of Content and Stories, overseeing content creation and storytelling initiatives to engage audiences and promote the organization's work in the field of global eye health and disability rights.
Previous Experience at iCrossing UK
Before joining Sightsavers, Kate McCoy worked at iCrossing UK. She held the position of Account Manager for eight months in 2010, where she managed client relationships and contributed to digital marketing strategies. Following this role, she served as a Senior Social Media Analyst for nine months, focusing on social media performance and analytics to drive engagement and brand awareness.
Previous Experience at Dare
Kate McCoy worked at Dare from 2008 to 2010 as a Senior Account Manager. In this role, she was responsible for managing client accounts and leading marketing campaigns. Her experience at Dare helped her develop skills in client management and strategic planning, which she later applied in her roles at iCrossing UK and Sightsavers.
Education and Expertise
Kate McCoy possesses a strong background in content strategy and social media management. Her expertise includes developing content that resonates with target audiences and utilizing social media platforms to enhance brand visibility. With years of experience in the digital marketing sector, she has honed her skills in analytics, client relations, and strategic communication.