Katherine Cross
About Katherine Cross
Katherine Cross is a Global Appeals Marketing Manager at Sightsavers, where she has worked since 2019. She has held various marketing and communications roles across several organizations, including The Pensions Regulator and Which?.
Current Role at Sightsavers
Katherine Cross serves as the Global Appeals Marketing Manager at Sightsavers, a role she has held since 2019. In this position, she is responsible for developing and implementing marketing strategies to enhance global fundraising efforts. Her work focuses on increasing awareness and support for Sightsavers' initiatives aimed at preventing avoidable blindness and promoting equal opportunities for people with disabilities.
Previous Experience in Marketing and Communications
Before her current role, Katherine Cross worked at The Pensions Regulator as the Campaigns and Communications Manager from 2013 to 2019. In this capacity, she led various campaigns to improve public understanding of pension regulations. Prior to that, she was the Marcomms Traffic Manager at Rsa for one year in 2012-2013, where she managed marketing communications projects. Her earlier roles include Marketing Manager at Which? from 2005 to 2008 and Account Director at On Agency from 2008 to 2012.
Educational Background
Katherine Cross studied at the University of Greenwich, where she earned a degree in International Marketing with French from 1990 to 1994. This educational background provided her with a strong foundation in marketing principles and cross-cultural communication, which she has applied throughout her professional career.
Career Development in Direct Marketing
Katherine Cross began her career in direct marketing as the Direct Marketing Manager at the British Heart Foundation from 2001 to 2005. In this role, she focused on developing direct marketing strategies to engage donors and raise funds for the organization. Her experience in direct marketing has contributed to her expertise in crafting effective campaigns across various sectors.