Ben Labay
About Ben Labay
Ben Labay is an Associate and Consultant currently working at Siglo Group and Speero in Austin, Texas. He has a diverse background in research, data analysis, and user experience, with over a decade of experience in academia and the digital marketing industry.
Work at Siglo Group
Ben Labay has been working at Siglo Group as an Associate and Consultant since 2016. His role involves combining his research and analytical skills to support high-profile clients. He has contributed to the development of program strategies that enhance user experience and usability across various projects. His tenure at Siglo Group has allowed him to apply his extensive knowledge in research methodologies and data analysis to meet client needs effectively.
Education and Expertise
Ben Labay holds a Master of Science (M.S.) in Aquatic Resources & Biostatistics from Texas State University, which he completed from 2008 to 2010. He also studied Evolution and Behavior at The University of Texas at Austin from 1999 to 2002. In 2016, he furthered his education in User Experience at Human Factors International, focusing on UX Foundations and Usability Research. His educational background supports his expertise in research, data analysis, and user experience design.
Background in Research and Consulting
Before joining Siglo Group, Ben Labay worked as a Research Scientist and consultant at The University of Texas at Austin from 2010 to 2016. He also served as a researcher at Zara Environmental LLC for seven months in 2013. His background includes over a decade in academia and conservation science, where he developed strong research and analytical skills that he now applies in the marketing and digital industries.
Achievements in Client Engagement
In his current role at Siglo Group and as Managing Director at Speero since 2016, Ben Labay has scoped research and tested program strategies for clients such as Proctor & Gamble, ADP, Codecademy, MongoDB, and Toast. His work emphasizes the integration of research, data, and statistics with practical applications in sales, public speaking, and client relations, contributing to successful project outcomes.
Public Speaking and Industry Engagement
Ben Labay engages in public speaking, focusing on topics related to research and experimentation. His ability to communicate complex concepts effectively enhances his role in client relations and industry discussions. His experience in both academia and the digital marketing sector allows him to share valuable insights with diverse audiences.