Jennifer Late
About Jennifer Late
Jennifer Late is a Digital Marketing Strategist with extensive experience in higher education marketing and communications. She has a proven track record of driving enrollment growth and implementing successful digital marketing strategies across various organizations.
Current Role at Signature Estate & Investment Advisors
Jennifer Late has been serving as a Digital Marketing Strategist at Signature Estate & Investment Advisors, LLC since 2020. In this role, she focuses on developing and implementing digital marketing strategies that enhance the firm's outreach and engagement with clients. Her expertise includes leveraging database analysis to identify new market segments, which supports both B2B outreach and B2C recruitment efforts.
Previous Experience at Long Island University
Jennifer Late worked as the Director of Admissions & Marketing at Long Island University from 2005 to 2007. During her tenure in Brooklyn, New York, she implemented a digital marketing strategy that successfully generated $3.5 million annually through member renewal campaigns, achieving an impressive 88% renewal rate.
Background in Educational Marketing
Jennifer Late has extensive experience in the educational sector, having served as Senior Manager of Campus Relations & Membership at CIEE Council on International Educational Exchange from 1999 to 2003. She later held the position of Director of Marketing at CET Academic Programs from 2007 to 2013, where she played a key role in enhancing marketing strategies and driving enrollment growth.
Educational Qualifications
Jennifer Late earned her Bachelor of Arts degree in International Affairs from The George Washington University, where she studied from 1990 to 1994. She furthered her education by obtaining a Master of Arts in International and Comparative Education from the School for International Training, completing her studies from 1996 to 1999.
Achievements in Digital Marketing
Throughout her career, Jennifer Late has demonstrated a strong ability to improve marketing performance. While at CET Academic Programs, she achieved a 20% ROI improvement by refreshing 348 web pages and increasing blog posts by 200%. Her strategic initiatives have consistently driven enrollment growth and enhanced marketing effectiveness across various organizations.