Abby Spatz
About Abby Spatz
Abby Spatz serves as the Vice President of Marketing at Signet Jewelers, where she leads brand and integrated marketing strategies. With extensive experience across various industries, she has held key marketing roles at notable companies including BCW Global, American Express, and Hilton Hotels.
Current Role at Signet Jewelers
Abby Spatz serves as the Vice President of Marketing at Signet Jewelers, a position she has held since 2023. In this role, she leads the brand and integrated marketing strategy for Jared, overseeing all paid, owned, and earned channels. Her responsibilities also include managing eCommerce, customer relationship management (CRM), and loyalty programs. Spatz's leadership in marketing at Signet Jewelers emphasizes a comprehensive approach to brand engagement.
Previous Experience at BCW Global
Before joining Signet Jewelers, Abby Spatz worked at BCW Global as the Executive Vice President and Brand Solutions Practice Lead from 2022 to 2023. During her tenure in New York, she focused on developing brand strategies and solutions for clients, leveraging her extensive marketing expertise to drive brand growth and engagement.
Educational Background
Abby Spatz holds a Bachelor of Arts degree from Emory University, where she studied English, Sociology, and Marketing. She furthered her education at Emory University - Goizueta Business School, earning a Master of Business Administration (MBA) with a focus on Marketing and Management. Her educational background provides a strong foundation for her marketing career.
Marketing Expertise and Skills
Abby Spatz possesses a strong background in customer journey mapping and experience design. She emphasizes consumer audience development and diversification in her marketing strategies. Spatz is recognized for her expertise in leveraging advanced technologies, including augmented reality (AR), artificial intelligence (AI), and virtual reality (VR), to enhance marketing activations. Her specialization in omni-channel engagement integrates digital, traditional, social, and experiential marketing strategies.
Recognition in the Marketing Industry
Abby Spatz has been recognized as one of Brandweek’s 'Next Gen Marketers,' a testament to her innovative approach in the marketing industry. Her experience spans various sectors, including travel, hospitality, technology, education, retail, beauty, and financial services. She has managed marketing teams of varying sizes and budgets, demonstrating her capability in leading diverse marketing initiatives.