Alex Tullis

Head Of Store Optimisation @ Signet Jewelers

About Alex Tullis

Alex Tullis serves as the Head of Store Optimisation at Signet Jewelers, a position he has held since 2021. He has extensive experience in merchandising and store optimisation, having worked in various roles at Debenhams for over a decade.

Current Role at Signet Jewelers

Alex Tullis serves as the Head of Store Optimisation at Signet Jewelers. He has held this position since 2021, contributing to the company's strategies for enhancing store performance and customer experience. His role involves analyzing store operations and implementing optimizations to improve efficiency and sales.

Previous Experience at Debenhams

Before joining Signet Jewelers, Alex Tullis accumulated extensive experience at Debenhams. He worked in various roles, including Online Merchandising Manager from 2007 to 2010, Store Merchandising Controller from 2014 to 2017, and Head of Store Merchandising from 2017 to 2018. His tenure at Debenhams also included positions such as Internet Trading Manager and Head of Planning - Data and Insight.

Career Background at Home Retail Group PLC

Prior to his time at Debenhams, Alex Tullis worked at Home Retail Group PLC as a Merchandising Manager from 2003 to 2007. This role provided him with foundational skills in merchandising and retail management, contributing to his subsequent career advancements.

Educational Qualifications

Alex Tullis holds a Master of Science (MSc) in Personnel Management and Business Administration from Aston University, which he completed in 1993. He also earned a Bachelor of Science (BSc) in German and Business Administration from the same institution, graduating in 1992. His educational background supports his expertise in management and business operations.

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