Amanda Doran
About Amanda Doran
Amanda Doran is a Digital Product Manager at Signet Jewelers in London, England, where she has worked since 2020. She has a background in merchandising and e-commerce, with previous roles at Mothercare, BHS, and Debenhams.
Work at Signet Jewelers
Amanda Doran has been serving as Digital Product Manager at Signet Jewelers since 2020. In this role, she is responsible for overseeing digital product strategies and initiatives. Prior to her current position, she held several roles within the company, including Head of Ecom from 2019 to 2020 and Online Trading Manager from 2016 to 2019. Her experience at Signet Jewelers spans a total of four years, contributing to the company's digital transformation efforts.
Previous Experience in Retail
Amanda Doran has extensive experience in the retail sector. She began her career as an Assistant Merchandiser at Debenhams, where she worked from 2005 to 2008. Following that, she served as a Junior Merchandiser at Mothercare for one year in 2008-2009. Amanda then transitioned to BHS, where she held multiple roles, including Ecommerce Merchandising from 2009 to 2014 and Online Production Manager from 2014 to 2016. This diverse background has equipped her with a comprehensive understanding of merchandising and e-commerce operations.
Education and Expertise
Amanda Doran studied at Goldsmiths, University of London, where she earned a Master's degree and a BA (Hons) in History. Her academic background provides her with a strong foundation in analytical thinking and research skills, which are essential in her role as a Digital Product Manager. Additionally, she completed her secondary education at Loreto College, St. Albans, where she achieved GCSEs and A Levels.
Career Progression
Amanda Doran's career progression reflects a steady advancement in the retail and e-commerce sectors. Starting as an Assistant Merchandiser, she gained valuable experience that led to her roles at Mothercare and BHS. Her tenure at Signet Jewelers showcases her growth from Online Trading Manager to Digital Product Manager, indicating her ability to adapt and excel in various capacities within the digital landscape.