Amber Smetana
About Amber Smetana
Amber Smetana serves as the Lead Digital Marketing - SMS & Email at Signet Jewelers, where she focuses on B2C digital and social media strategies. With a background in retail consumer insights and a degree in Public Relations, she has extensive experience in marketing operations and creative leadership.
Work at Signet Jewelers
Amber Smetana serves as the Lead Digital Marketing - SMS & Email at Signet Jewelers, a role she has held since 2022. Based in Matteson, Illinois, she focuses on developing and implementing digital marketing strategies that enhance customer engagement through SMS and email channels. Her work involves creating content calendars that support effective communication with consumers, ensuring that marketing efforts are both engaging and far-reaching.
Previous Experience at Rogers Enterprises Inc.
Prior to her current role, Amber Smetana worked at Rogers Enterprises Inc., which includes Rogers & Hollands and Ashcroft & Oak, as the Marketing Operations Manager from 2013 to 2022. During her nine years there, she honed her skills in marketing operations, overseeing various initiatives that contributed to the company's marketing effectiveness and consumer engagement strategies.
Education and Expertise
Amber Smetana completed her high school education at Providence Catholic High School from 2004 to 2008. She then attended Bradley University, where she earned a Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from 2009 to 2012. Her educational background provides a strong foundation for her expertise in digital marketing and consumer insights.
Skills in Digital Marketing and Content Creation
Amber possesses a solid background in retail consumer insights and consumer insight-driven business planning. She is skilled in transitioning between strategic planning, content creation, publishing, and analysis roles. Her ability to lead creative work and manage agency partnerships enhances her effectiveness in executing marketing projects with urgency and precision.
Contributions to Company Social Involvement
In her professional capacity, Amber Smetana provides educational tools to other departments, associates, and management. These tools are designed to enhance the overall social involvement of the company, reflecting her commitment to fostering a collaborative and engaged workplace culture.