Amy Rock, MBA, Csm
About Amy Rock, MBA, Csm
Amy Rock, MBA, CSM, serves as the Director of Marketing Operations at Signet Jewelers, where she oversees a marketing print budget exceeding $15 million annually and manages creative development for multiple brands. With a background in advertising and project management at Zale and Signet, she has over a decade of experience in the marketing field.
Current Role at Signet Jewelers
Amy Rock serves as the Director of Marketing Operations at Signet Jewelers, a position she has held since 2017. In this role, she manages the creative development process for print materials across six Signet brands, including Zales, Peoples Jewellers, and Piercing Pagoda. She oversees a marketing print budget exceeding $15 million annually. Additionally, she plays a key role in the development and execution of integrated photoshoots for omni-channel campaign executions.
Previous Experience at Signet Jewelers
Prior to her current role, Amy Rock worked at Signet Jewelers as a Brand Manager for print production from 2013 to 2017. During her four years in this position, she led the transition from external agency partners to in-house creative development for Signet brands. This initiative aimed to enhance efficiency and control over the brand's marketing efforts.
Career at Zale Corporation
Amy Rock has extensive experience in marketing from her time at Zale Corporation. She held multiple roles, starting as an Advertising Specialist from 2006 to 2008, then advancing to Project Manager from 2008 to 2010, and finally serving as Advertising Manager from 2010 to 2013. Her work at Zale contributed to her expertise in advertising and project management within the jewelry industry.
Education and Expertise
Amy Rock earned her Bachelor of Business Administration with a focus on Marketing from The University of Texas at Arlington, completing her degree from 2001 to 2003. She furthered her education by obtaining a Master of Business Administration from the same institution, studying from 2004 to 2006. Her academic background provides a strong foundation for her roles in marketing operations and management.