Andrea Hoppes
About Andrea Hoppes
Andrea Hoppes serves as the Director of Web & Social Experience Strategy at Signet Jewelers, bringing extensive experience in digital marketing and online strategy. She has held various roles in the marketing field, including positions at Sterling Jewelers and Things Remembered, and has a strong educational background in business and marketing.
Current Role at Signet Jewelers
Andrea Hoppes serves as the Director of Web & Social Experience Strategy at Signet Jewelers since 2022. In this role, she focuses on enhancing the online presence and user engagement across various digital platforms. Her responsibilities include developing strategies that integrate web and social media efforts to improve customer experience and brand visibility.
Previous Experience at Sterling Jewelers
Prior to her current position, Andrea worked at Sterling Jewelers in various roles. She served as the Manager of SEO & SEM from 2014 to 2016, where she managed search engine optimization and marketing strategies. Earlier, she was a Digital Marketing Specialist from 2013 to 2014, contributing to the company's online marketing efforts.
Professional Background in Online Marketing
Andrea has extensive experience in online marketing, having worked at Things Remembered as an Online Marketing Specialist and later as the Online Marketing Manager for Email. Her career in marketing began at Nordstrom as a Sales Associate, where she gained foundational retail experience. She also held the position of Online Marketing Coordinator at IdeaStar.
Education and Expertise
Andrea Hoppes studied at Miami University, where she earned a Bachelor of Science degree in Marketing and Decision Sciences from 2002 to 2006. She furthered her education by completing a miniMBA in Business/Commerce in 2020. Her educational background supports her expertise in online marketing, social media management, affiliate marketing, and web analytics.
Focus on Continuing Education
Andrea emphasizes the importance of continuing education to remain informed about the latest trends in the online marketing industry. This commitment to professional development ensures she stays ahead in a rapidly evolving digital landscape, enhancing her effectiveness in her current role.