Bill Luth

Executive Vice President Global Store Operations @ Signet Jewelers

About Bill Luth

Bill Luth serves as the Executive Vice President of Global Store Operations at Signet Jewelers, a position he has held since 2019. With over 30 years of experience in the jewelry industry, he has previously held various leadership roles within Signet and Sterling Jewelers, focusing on operations, strategic integration, and team engagement.

Current Role at Signet Jewelers

Bill Luth serves as the Executive Vice President of Global Store Operations at Signet Jewelers, a position he has held since 2019. He operates out of the Cleveland/Akron, Ohio area. In this role, he is responsible for overseeing store operations on a global scale, focusing on strategies that enhance customer experience and drive sales.

Previous Experience at Signet Jewelers

Luth has held multiple positions at Signet Jewelers prior to his current role. He was the Vice President of Operations Strategic Integration for four months in 2014, and later served as Senior Vice President of Store Operations for Zale North America from 2014 to 2016. He also worked as Executive Vice President and Executive General Manager for Kay Jewelers from 2018 to 2019, and as Senior Vice President on the Transformation Leadership Team from 2016 to 2017.

Career at Sterling Jewelers

Before his tenure at Signet Jewelers, Bill Luth worked at Sterling Jewelers for over 16 years. He began as a Store Manager from 1988 to 1997, then progressed to District Manager for Western New York from 1997 to 2000. He later served as Vice President of Operations Administration and Special Projects from 2000 to 2014, where he contributed to various operational initiatives.

Education and Expertise

Bill Luth holds a Bachelor of Arts in History from James Madison University, where he studied from 1984 to 1989. His academic background complements his extensive experience in the jewelry industry, which spans over 30 years. He has developed expertise in operations management, team engagement, and customer experience enhancement.

Industry Involvement and Leadership

Luth has been actively involved in industry organizations. He has served on the board of the Diamond Council of America since 2011, including a term as board Chairman from 2015 to 2018. He is also a member of the Board of Directors for Jewelers for Children and James Madison University’s Alumni Board of Directors, reflecting his commitment to both the jewelry industry and his alma mater.

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