Bryant Hoopes
About Bryant Hoopes
Bryant Hoopes serves as the Vice President of Marketing, Data & Analytics at Signet Jewelers, where he has worked since 2023. He has extensive experience across various industries and has held multiple senior roles in analytics and marketing throughout his career.
Work at Signet Jewelers
Bryant Hoopes serves as the Vice President of Marketing, Data & Analytics at Signet Jewelers since 2023. In this role, he is responsible for overseeing marketing strategies and data-driven initiatives within the organization. His position is based in South Jordan, Utah, where he leads efforts to enhance customer engagement and optimize marketing performance through analytics.
Previous Experience in Data Analytics
Before joining Signet Jewelers, Bryant Hoopes held several key positions in the field of data analytics. He worked as a Senior Web Analyst at VML from 2009 to 2013, followed by a role as a Senior Analytics Consultant at Adobe from 2014 to 2015. He also served as the Director of Americas Analytics Professional Services at Adobe from 2017 to 2019, contributing to the development of analytics solutions.
Leadership Roles and Mentorship
Bryant has demonstrated leadership in various capacities throughout his career. He was the Global Head of Professional Services, Digital Services at Qualtrics from 2021 to 2023. Additionally, he has experience mentoring talent, having served as an Adjunct Faculty Instructor at the Marriott School of Business at Brigham Young University from 2009 to 2015.
Educational Background
Bryant Hoopes studied at Brigham Young University, where he earned a Bachelor of Science in Marketing Management. He also attended the University of Utah, focusing on Electrical Engineering, Business Management, and Music Performance. His diverse educational background supports his multifaceted career in marketing and analytics.
Industry Expertise and Thought Leadership
Bryant possesses deep cross-industry expertise, including sectors such as high tech, travel and hospitality, retail, healthcare, media, financial services, and B2B. He is recognized as an industry thought leader and frequently speaks at conferences, sharing insights on data analysis, data storytelling, and user segmentation.