Chelsea M.
About Chelsea M.
Chelsea M. serves as the Manager of Customer Loyalty at Signet Jewelers, where she oversees the Vault Rewards loyalty program and its performance analytics. She has a background in Communications and Journalism from Arizona State University and has been with Signet Jewelers since 2021.
Work at Signet Jewelers
Chelsea M. serves as the Manager of Customer Loyalty at Signet Jewelers, a position she has held since 2021. In this role, she oversees the Vault Rewards loyalty program, focusing on performance reporting and analytics. Her responsibilities include assisting the finance team in tracking budgets, return on investment (ROI), and financial reporting related to the loyalty program. Chelsea also leads initiatives in customer data profiling and the implementation of Customer Data Platform (CDP) strategies to enhance the effectiveness of loyalty programs.
Education and Expertise
Chelsea M. studied at Arizona State University from 2008 to 2012, where she focused on Communications, Broadcast Journalism, and Journalism. This educational background provides her with a strong foundation in effective communication and media strategies, which are essential in her current role managing customer loyalty initiatives.
Background
Chelsea M. is based in Phoenix, AZ, where she has been working in the field of customer loyalty management for several years. Her experience includes managing various aspects of loyalty programs, with a particular emphasis on data analytics and performance measurement. She has developed expertise in facilitating data migration efforts with third-party vendors to improve loyalty program operations.
Achievements
In her role at Signet Jewelers, Chelsea M. has made significant contributions to the Vault Rewards loyalty program. She has successfully led efforts in customer data profiling and has played a key role in the implementation of Customer Data Platform (CDP) initiatives. Her work in performance reporting and analytics has enhanced the overall effectiveness of the loyalty program.