Chris Yu

Chris Yu

Director Of Division Planning & Merchandise Analytics @ Signet Jewelers

About Chris Yu

Chris Yu serves as the Director of Division Planning & Merchandise Analytics at Signet Jewelers, a position he has held since 2021. He has extensive experience in retail planning and analytics, having worked at notable companies such as JCPenney, Calvin Klein, and dELiA*s.

Current Role at Signet Jewelers

Chris Yu serves as the Director of Division Planning & Merchandise Analytics at Signet Jewelers. He has held this position since 2021, contributing to the company's strategic planning and analytics efforts in the jewelry sector. His role involves overseeing merchandise planning and ensuring that the division meets its financial and operational goals.

Previous Experience at JCPenney

Prior to his current role, Chris Yu worked at JCPenney for a total of five years. He served as Enterprise Planning Manager from 2016 to 2018 and as Pricing Senior Manager from 2018 to 2021. In these positions, he was responsible for enterprise-wide planning and pricing strategies, focusing on optimizing sales and inventory management in the Dallas/Fort Worth area.

Background in Retail Planning

Chris Yu has extensive experience in retail planning, having worked in various roles at dELiA*s from 2005 to 2012. He progressed from Retail Planner to Senior Retail Planner and then to Retail Planning Director. His responsibilities included managing merchandise assortments and planning strategies to enhance sales performance in the Greater New York City area.

Education and Expertise

Chris Yu holds a Bachelor of Science in Economics from UniCEUB - Centro Universitário de Brasília. He also studied at the Fashion Institute of Technology, where he earned an Associate degree in Applied Science with a focus on Fashion Merchandising Management. His educational background supports his expertise in planning and analytics within the retail industry.

Experience in Fashion Retail

Before his tenure at JCPenney, Chris Yu worked at Calvin Klein as Planning Director for Women's Apparel from 2013 to 2015, and at Williams-Sonoma, Inc. as Retail Planning Director for West Elm from 2012 to 2013. His roles involved strategic planning and merchandise management, contributing to the growth and efficiency of these well-known brands.

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