Courtney Edwards

Creative Director, UX / Xd @ Signet Jewelers

About Courtney Edwards

Courtney Edwards is a Creative Director specializing in UX and XD, currently leading experience design at Signet Jewelers. With a background in Digital Media and Journalism from Arizona State University, Edwards has extensive experience in guiding design systems and collaborating with various teams to enhance user experiences.

Current Role at Signet Jewelers

Courtney Edwards serves as the Creative Director for User Experience (UX) and Experience Design (XD) at Signet Jewelers, a position she has held since 2021. Based in Phoenix, Arizona, she leads the experience design for the user purchase journey across multiple major brands, including Kay, Jared, Zales, and Banter. In this role, she guides a team to enhance and grow the design system that supports all brand experiences online. Edwards collaborates closely with various departments, including research, product, technology, and marketing, to define and direct opportunities and long-term UX goals.

Experience at BRIDGE PHX

In addition to her role at Signet Jewelers, Courtney Edwards has been working as an Experience Design and Brand Consultant at BRIDGE PHX since 2020. This position allows her to apply her expertise in experience design and branding to various projects in the Phoenix, Arizona area. Her work focuses on enhancing brand experiences and ensuring effective design strategies that resonate with target audiences.

Previous Experience at Crexendo Business Solutions

Courtney Edwards previously worked at Crexendo Business Solutions as the Director of Marketing and Creative from 2020 to 2021. During her 11-month tenure in Tempe, Arizona, she was responsible for overseeing marketing strategies and creative initiatives. This role contributed to her development in leading teams and managing brand communications effectively.

Background in Marketing and Creative Direction

Before her time at Crexendo, Courtney Edwards spent nine years at DriveTime, where she held the position of Creative Director and Assistant Director of Marketing from 2010 to 2019. In this capacity, she was involved in shaping marketing strategies and creative direction, which provided her with a solid foundation in the marketing field and experience in leading creative teams.

Education and Expertise

Courtney Edwards studied at Arizona State University from 2008 to 2011, where she focused on Digital Media and Broadcast, achieving a degree in Journalism and Mass Communication. This educational background has equipped her with the skills necessary for effective communication and design in the digital landscape, further enhancing her capabilities in her current roles.

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