Dana Schindler
About Dana Schindler
Dana Schindler serves as the Vice President of Marketing for Jewelry Services at Signet Jewelers, where she has worked since 2019. With extensive experience in marketing across various industries, she has held senior roles at companies such as Associated Materials and Ply Gem, and possesses expertise in innovation, strategic planning, and brand leadership.
Current Role at Signet Jewelers
Dana Schindler serves as the Vice President of Marketing for Jewelry Services at Signet Jewelers. In this role, she leads marketing initiatives focused on jewelry products and services. Additionally, she has been recognized as a Marketing Innovation Leader at Signet Jewelers since 2019. Her responsibilities include overseeing marketing strategies that drive consumer engagement and sales growth within the jewelry sector.
Previous Experience in Marketing
Prior to her current position, Dana Schindler held various marketing roles at Associated Materials. She served as the Senior Vice President and Chief Marketing Officer from 2013 to 2017, and as Vice President of Marketing from 2012 to 2013. Her earlier roles included Director of Marketing for Windows and Doors, and for Siding and Metal Products, where she contributed to brand development and strategic marketing efforts.
Consulting Background
Dana Schindler worked as a Product and Marketing Strategist at a consulting firm from 2017 to 2019. During her time in this role, she focused on providing strategic marketing insights and product development guidance, enhancing her expertise in consumer insights and market analysis.
Educational Background
Dana Schindler earned a Bachelor of Business Administration (BBA) in Marketing from Belmont University. She furthered her education by completing the Chief Marketing Officer Program at Northwestern University's Kellogg School of Management in 2016. This educational foundation supports her extensive marketing career.
Expertise and Skills
Dana Schindler possesses expertise in innovation, consumer insights, and strategic planning. Her skill set includes new product development and launch, marketing strategy execution, and digital demand generation. She has a strong track record in both B2B and B2C marketing, focusing on profitable sales and revenue growth. Additionally, she has demonstrated experience in brand leadership and creative development.