Ekaterina Kouznetsova
About Ekaterina Kouznetsova
Ekaterina Kouznetsova is a Demand Generation Marketing Manager at Signet Jewelers, recognized for her contributions to marketing and partnerships. She has a background in digital marketing and content editing, with academic publications and speaking engagements in her field.
Current Role at Signet Jewelers
Ekaterina Kouznetsova serves as the Demand Generation Marketing Manager at Signet Jewelers, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that drive demand for the company's products. Her work is conducted remotely from the Dallas-Fort Worth Metroplex. Prior to this role, she was the Digital Marketing Lead at Signet Jewelers from 2021 to 2022, where she contributed to various digital marketing initiatives.
Previous Experience in Marketing
Before her tenure at Signet Jewelers, Kouznetsova held several marketing positions. She worked as a Marketing Manager at Patients Choice from 2015 to 2016, where she managed marketing strategies on-site in the Dallas-Fort Worth Metroplex. Additionally, she was a Content Editor at Simple Media, LLC from 2014 to 2015, contributing to content development for one year. Her diverse experience in marketing has equipped her with a broad skill set applicable to her current role.
Education and Professional Development
Kouznetsova earned her Bachelor's Degree from The University of Texas at Dallas, where she studied Marketing, Global Business, and Art History. In 2023, she furthered her education by studying at the Product Marketing Alliance for 11 months. Her academic contributions include published works in the American Journal of Entrepreneurship, showcasing her expertise in the field.
Recognition and Achievements
In 2018, Kouznetsova was recognized as one of Artist Uprising's Top 25 Emerging Talent in Dallas, highlighting her influence in the marketing and creative sectors. She has also been a featured speaker at the Cambridge Business and Economics Conference in 2016, sharing her insights on marketing and business strategies. Her work has been acknowledged in various prominent publications, including W Magazine, The Dallas Morning News, and Vogue Italia.
International Partnerships and Innovations
Kouznetsova has facilitated multiple international partnerships to enhance product marketability, demonstrating her ability to connect with global markets. At Signet Jewelry Services, she successfully implemented deep learning techniques to streamline internal processes, showcasing her commitment to innovation and efficiency within the organization.