Elizabeth Zietlow
About Elizabeth Zietlow
Elizabeth Zietlow serves as the Vice President of Experience Insights, Strategy & Research at Signet Jewelers, where she leads efforts to enhance customer and employee experiences. With a background in user research and design strategy, she has held various leadership roles across notable companies and contributes to academia as an adjunct professor at the University of Baltimore.
Current Role at Signet Jewelers
Elizabeth Zietlow serves as the Vice President of Experience Insights, Strategy & Research at Signet Jewelers since 2022. In this role, she leads a cross-functional team dedicated to enhancing customer and employee experiences. Her focus includes utilizing Voice of Customer and Journey Analytics insights to drive strategic initiatives within the organization. Zietlow's expertise in customer experience (CX) strategy and research is integral to Signet Jewelers' mission to improve engagement and satisfaction.
Previous Experience at Radial Inc.
Before her current position, Zietlow worked at Radial Inc. as the Head of User Research from 2012 to 2016 in New York City. During her four years in this role, she was responsible for leading user research initiatives that informed product development and improved user experience. Her work contributed to the company's understanding of customer needs and preferences.
Academic Contributions at University of Baltimore
Zietlow has been an Adjunct Professor at the University of Baltimore since 2019. In this capacity, she shares her knowledge and expertise in interaction design and information architecture with students. Her involvement in academia complements her professional career, allowing her to contribute to the development of future professionals in the field.
Educational Background
Elizabeth Zietlow earned a Bachelor of Arts in Jurisprudence from the University of Baltimore, completing her studies from 2000 to 2003. She later pursued a Master's degree in Interaction Design and Information Architecture at the same institution, which she completed from 2006 to 2012. This educational foundation supports her expertise in user experience and design strategy.
Career Progression and Roles
Zietlow has held various positions throughout her career, including roles at Citi as Senior Vice President in both Insights & Design Strategy and Product Strategy from 2016 to 2021. She also worked at Lifion, by ADP as Director, User Research Program Lead for eight months in 2016. Her early career included positions at TrueAction, User-Centered Design, Inc., and Catalyst Group, where she developed her skills in usability and user-centered design.