Elnaz Heydarpour
About Elnaz Heydarpour
Elnaz Heydarpour is a Web Producer at Signet Jewelers, specializing in campaign reporting and consumer spending optimization using Adobe Analytics. She has a background in Information Technology and has held various roles within the company since 2013.
Work at Signet Jewelers
Elnaz Heydarpour has been employed at Signet Jewelers since 2019 as a Web Producer, contributing to the company's digital marketing efforts in London, United Kingdom. In this role, she is responsible for briefing the design studio on campaign creatives, including website pages and promotional banners. Prior to her current position, she held various roles at Signet Jewelers, including Diamond Specialist from 2013 to 2016, Supervisor from 2016 to 2017, and Ecommerce Visual Merchandiser from 2017 to 2019. Her experience spans multiple facets of the jewelry retail industry, emphasizing her versatility and expertise.
Education and Expertise
Elnaz Heydarpour studied at the University of East London Royal Docks Business School, where she earned a Bachelor of Applied Science (BASc) in Information Technology from 2009 to 2012. Additionally, she completed a BTEC National Diploma at Barnet and Southgate College from 2008 to 2009. Her educational background provides a strong foundation for her work in digital marketing and web production, equipping her with the necessary skills to analyze data and optimize online consumer experiences.
Background
Elnaz Heydarpour has a diverse background in the jewelry retail sector, having worked in various capacities at Signet Jewelers. Her career began as a Diamond Specialist, where she gained in-depth knowledge of the products. She then transitioned to a supervisory role, followed by a position as an Ecommerce Visual Merchandiser. This progression allowed her to develop a comprehensive understanding of both in-store and online retail operations, ultimately leading to her current role as a Web Producer.
Achievements in Digital Marketing
In her role as Web Producer, Elnaz Heydarpour leads A/B testing activities with a focus on mobile optimization, ensuring that digital campaigns are effective across devices. She conducts thorough testing of new functionalities on micro-sites before they are launched on the main site, which helps to enhance user experience. Additionally, she collaborates closely with marketing and IT teams to create a seamless online customer journey, demonstrating her commitment to improving digital engagement.