Erica Scott
About Erica Scott
Erica Scott serves as the Vice President of Marketing & Ecommerce at Signet Jewelers, where she applies her extensive expertise in CRM, social media, and influencer marketing. With a strong educational background from The Wharton School and the University of New Hampshire, she advocates for a work culture centered on responsibility and accountability.
Current Role at Signet Jewelers
Erica Scott serves as the Vice President of Marketing & Ecommerce at Signet Jewelers since 2020. In this role, she focuses on driving the company's marketing strategies and enhancing its online presence. Her responsibilities include overseeing marketing communications and ensuring the integration of various marketing channels to optimize customer engagement and sales.
Previous Experience in Marketing
Prior to her current position, Erica Scott held several significant roles in the marketing sector. She was the Vice President of Consumer Marketing & Insights at David Yurman from 2014 to 2020. Before that, she served as the VP of Marketing/Retail at DK Company A/S in Denmark from 2008 to 2014. Additionally, she worked as the Director of Marketing at ESCADA from 2002 to 2006.
Education and Expertise
Erica Scott studied at The Wharton School, where she completed an Executive Education program in Business Analytics in 2018. She also holds a Bachelor of Arts degree in Communication and International Affairs from the University of New Hampshire, earned between 1991 and 1995. Her education complements her expertise in CRM, social media, and influencer marketing.
Advocacy for Work Culture
Erica Scott advocates for a work culture that emphasizes responsibility, accountability, and livability. She seeks to foster an environment that aligns with her personal and professional values, aiming for a workplace that serves not just as a job but as a lifestyle that inspires passion and continuous growth.
Strategic Vision and Skills
Known for her strategic vision, Erica Scott is recognized as an experienced change agent in the marketing field. She possesses skills in creative direction, budget management, and omni-channel strategies, effectively integrating various marketing channels such as linear TV, online video, and digital marketing to achieve strategic goals.