Felicia Risi
About Felicia Risi
Felicia Risi is a Brand Manager at Signet Jewelers in Akron, Ohio, where she has worked since 2020. She has extensive experience in marketing and product management, having previously held positions at The J.M. Smucker Company, McCormick, and Shearer's Snacks.
Work at Signet Jewelers
Felicia Risi has served as Brand Manager at Signet Jewelers since 2020. In this role, she is responsible for overseeing brand strategy and execution for the company's jewelry lines. Her work involves collaborating with various teams to enhance brand visibility and drive sales. Based in Akron, Ohio, she has contributed to the brand's growth over her four-year tenure.
Previous Experience in Product Management
Before joining Signet Jewelers, Felicia Risi worked at Shearer's Snacks as Commercialization Manager from 2017 to 2020. In this position, she focused on product development and commercialization strategies. Prior to that, she was an Assistant Product Manager at The J.M. Smucker Company from 2012 to 2017, where she contributed to product management in the Smucker Natural Foods division. Her experience also includes a role as a Marketing Business Analyst at McCormick from 2010 to 2012.
Educational Background
Felicia Risi holds an MBA with a focus on Marketing from Loyola University Maryland, where she studied from 2009 to 2011. She also earned a degree in Business Administration with a concentration in Marketing and Retailing from York College of Pennsylvania, studying from 2001 to 2006. Her educational background provides a strong foundation for her career in brand management and marketing.
Project Management and Product Development
In her career, Felicia Risi has led significant projects, including a complete label redesign for the Santa Cruz Organic brand. She managed the project budget and timeline while collaborating with cross-functional teams. Additionally, she has developed new item support plans aimed at generating product awareness and encouraging trial, working closely with sales teams to secure distribution.